SERTA’s timeline is one of dedication to sleep.  Founded in 1931, it is the first company to make a tuftless mattress, creating the ‘Serta Perfect Sleeper”. 

The Plusher Pillow Soft is introduced in 1965 countering the theory that only a hard mattress is needed for healthy back support.  With another industry first, Serta launches the first continuous inner spring design in 1980.  


The beloved Serta Counting sheep gleefully invaded our nights in 2000 and continue to make us smile to this day!  In 2011, SERTA is the first manufacturer to use gel in   mattresses with its breakthrough IComfort Sleep System. 

In 2014, the Women’s Choice Award names SERTA USA the most recommended mattress, pillow and box spring brand in the USA.